E‑Sports Giant NIP Group, owner of the iconic Ninjas in Pyjamas esports brand, has officially entered the Bitcoin mining industry—marking a bold pivot from gaming to digital infrastructure.
Through a newly established Digital Computing Division, the company has acquired a fleet of on‑rack mining rigs with a total hashing capacity of 3.11 exahashes per second (EH/s). This operation is expected to generate around 60 BTC per month, translating to roughly $6.5 million in gross revenue before accounting for electricity and maintenance costs.
Financially, this move is being funded via an acquisition deal that involves issuing approximately 119.6 million Class A ordinary shares to the sellers, with the transaction anticipated to finalize by September 30, 2025, pending customary closing conditions.
Co‑CEO Hicham Chahine shared on LinkedIn: “We’re not just a gaming company anymore… We are becoming a next‑gen digital infrastructure company built for the entertainment era. Bringing in real computing power. Real operators. Real capabilities”.
Despite early enthusiasm, the market reacted skeptically: NIP’s stock plunged 17% immediately following the announcement and remains down 88% from its July 2024 peak of $17.76.
This strategic expansion aligns NIP Group with broader industry trends—public companies like MicroStrategy have built crypto treasuries and mining operations to diversify revenue. NIP is wagering on its new capabilities to support future growth areas, including high-performance computing (HPC), AI-driven entertainment, and advanced gaming services.
While Bitcoin mining offers the potential for substantial revenue and strategic diversification, it comes with high capital expense, energy costs, and exposure to crypto price volatility. Still, this move positions NIP as a pioneer among esports brands venturing into the digital infrastructure space, potentially reshaping how gaming organizations conceive their future.
