Crypto.com partners with Champions League in a landmark multi-year deal, becoming the official global cryptocurrency partner. This significant partnership will provide extensive coverage through stadium activations, integration into global broadcasts, and expansive ad campaigns.
This sponsorship will include in-stadium activations, broadcast integrations, and advertising campaigns, the team said. These are efforts geared toward maximizing its brand presence and having a relatable engagement with fans and the general public.
According to Guy-Laurent Epstein, UEFA’s marketing director, “this partnership marks an exciting new chapter for the UEFA Champions League and allows us to continue adopting innovative technologies to enhance the experience for our fans and community.”
Crypto.com activated its role as the official global sponsor at the UEFA Super Cup on August 14 in Warsaw. The match was Real Madrid, the last Champions League winner, facing Atalanta, the Europa League winner, in which Real Madrid won 2-0 with goals from Federico Valverde and Kylian Mbappé.
The Crypto.com and UEFA partnership is a strategic move for both parties, with the exchange gaining a global platform. With the Champions League’s new format and a broad sponsorship plan, Crypto.com aims to solidify its role in the sports world and reach an even wider audience.
[Source: Bitcoinsensus]
